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Communication
When You're Smiling

Customers can tell when you enjoy your work. If you're not passionate about what you're selling, they won't be, either.
Mine Missed Sales
A lost sale is a disappointment, but the savvy salesperson sees it as an opportunity to dig deeper and uncover valuable client feedback.
Sales Pitches 101
You and your client agree that you've got the skills to get the job done. Do you still need to put your pitch in writing?
Careful with Humor
Beginning a cold call with a joke can be a great tactic -- if you and your prospect have the same idea of funny.
In the Spotlight
The PR field has recovered substantially from a low point in the early 2000s. Spending is back up, and that brings a better job outlook.
 
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